Creative Designer
As a Creative Designer on Lemonade’s in-house creative team, I touched upon every part of the creative process, from creating concepts, designing layouts, illustrating, animating, and even helping on video shoots. Working alongside the growth team, I had to create across different formats, working on projects like Facebook ads, direct mailers, emails, and social content. It meant I had to wear a lot a lot hats, and I had to think creatively about how to tackle each project as they came in.
Demo Reel
A quick compilation of my work at Lemonade.
FaceBook Growth Ads
Working closely with the growth team, I came up with ideas for, and designed, ads to be distributed through Facebook’s ad network. Ads were tested against each other constantly in order to learn what worked better to gain impressions and bring in new policy holders.
Social Content
Working alongside the social team, I helped in bringing our brand voice into our social feed. This meant designing titles and supers for our video content, as well as editing footage and assisting on film shoots.
Print Materials
Part of the marketing strategy included printed materials, mainly direct mailers that were sent prospective and potential policy holders. I helped with coming up with concepts and then designing the postcards and prepping them for print.
Animated Stickers
I animated a library of stickers created in our illustration style for use in our social content as well as internal materials.
