Lead Social Designer
I was brought on to lead design of all things social at RedwoodBBDO’s New York hub. This means working across several brands in both the B2B and B2C spaces, not just designing for their social channels but lending my expertise on what works well across channels and even making the occasional cameo in social content. Additionally, I helped develop look and feels for email campaigns, digital media campaigns, and lead motion for several presentation/ event designs.
Think With Google - B2B Social
Think with Google needed to keep their feeds lively with their thought leadership pieces. How could you make dense, sometimes complicated topics easily digestible and accessible while elevating Google as the leader in marketing and marketing tech? Leveraging native social formats and techniques like gamification, we breathed new life into TwG’s social feeds.
Carousel Posts
Content Series
Video Content
Gamification
Hot Takes
I helped develop the concept and created the look and feel for the most engaged post on Think with Google’s LinkedIn page.
YouTube Advertisers - Social Content
YouTube Advertisers wanted to break through the noise of other B2B pages. This meant blending tried and true social techniques with classic B2B style thought leadership.
Thought leadership
Super Bowl LIX
YouTube Advertisers tapped us to create a Super Bowl takeover: build bespoke content in reaction to what was happening live. 75 pieces of bespoke content were created that night and a +520% qualified follower uplift YOY was achieved.
YouTube Advertisers - Email and Digital
YouTube Advertisers has a multi-channel strategy for reaching their audience, so I was also involved in developing several paid media digital campaigns as well as creating the new look and feel for their monthly email newsletter.
Paid Media - Digital Banner Ads
Bacardi
Bacardi sent my team to two music festivals, EDC Las Vegas and Sueños in Chicago to capture OTG content and curate their festival presence on Instagram and Twitter.
EDC Las Vegas
Sueños
Jack Daniel’s
Jack Daniel’s tapped our team to capture OTG content at Bourbon & Beyond music festival in order to create a bank of content they could use for social. Additionally, we created some content for their festival presence that weekend. The Jack team was hoping to wake up and shake up a dormant social presence.
65.3K organic views in 24 hours
29.9K organic views in 24 hours