The Ringling Kindness campaign was created to promote kindness on campus and show that kindness is a habit we must all foster.

Created by Ina Koekemoer and myself, we organized tabling events to discuss how to foster kindness on campus, raise funds for local non-profits, and mediate activities centered around creating empathy.

In order to promote our campaign, we created posters, social media posts, and merch that was bright and colorful. The idea was to create a kindness revolution - it couldn’t be subtle. By making it loud we could stress the importance of being kind and empathetic and the need to practice it regularly.