Ringling Kindness Campaign

The Ringling Kindness campaign was created to promote kindness on campus and show that kindness is a habit we must all foster. This is done by setting up events like tabling events to talk about the different types of kindness or events to raise funds for non-profit organizations and mediate activities that emphasize kindness. Created by Ina Koekemoer and myself last year, this year we decided to go with an "aggressive" approach to marketing the campaign and created the materials for underclassmen taking over to have a set of guidelines for what everything should look and feel like. 

Logos and Palette

Print (Posters)

Hero Shots

Outdoor 

Social Media / Digital

Merchandise