Future Proof

Every year, Ringling College's Motion Design department hosts "Professional Week", a conference style event where classes are suspended and replaced with lectures, keynote speakers, and networking events in order to help students to break into the professional world. For the 2019 event, the theme is "Future Proof", and for the identity package, I decided to use bright colors and imagery that represents the tools that we all use as designers and animators, along which some tropical elements that reference Sarasota's Tropical landscape. 

Motion Test

Board-o-matic

Logo Ideation

Several directions were explored for the logo. The basic ideas revolved around moving forward (exemplified by the use of arrows) and the concept of digital art as a nod to the premise of the conference.